When faith meets football — and Green Bay reminds America what tradition really means.

With Super Bowl 60 just weeks away, the NFL world is preparing for more than just a championship. This year, the halftime show itself has become a national talking point — and Green Bay, Wisconsin, is right in the middle of it.

Turning Point USA, now under the leadership of Erika Kirk — widow of the late conservative activist Charlie Kirk — has officially announced “The All-American Halftime Show.”

The event, airing at the same time as the NFL’s official halftime performance, promises a spectacle built not on celebrity glitz, but on faith, family, and freedom. And in a stunning show of support, Green Bay Packers President & CEO Ed Policy has pledged a $5 million sponsorship to help bring the alternative show to life.

 Ed Policy: “In Green Bay, football has always been about faith, family, and doing what’s right.”

In a press statement released Friday morning from Lambeau Field, Policy explained his reasoning behind the decision:

“This isn’t about politics. It’s about principles.
In Green Bay, football has always been about faith, family, and doing what’s right. If a project brings people together around those values — we stand behind it.”

The $5 million sponsorship will help fund the show’s production in Nashville, including venue costs, stage design, and a live nationwide broadcast.

According to insiders, Policy’s move was inspired by the Packers’ community-owned model, where fans literally hold shares of the franchise — a symbol of trust, unity, and shared purpose rarely seen in modern sports.

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 “The All-American Halftime Show” — A Movement, Not a Concert

Erika Kirk described the project as a “celebration of unity rooted in American tradition.”
The lineup remains under wraps, but sources confirm appearances from country icons, gospel performers, and veterans’ choirs, with tributes to first responders and small-town heroes.

“We want to remind people that America’s heart still beats strong — in families, in churches, and yes, in football towns like Green Bay,” Kirk told Fox Nation.

The announcement immediately ignited social media. Within hours, hashtags like #TitleTownStrong, #FaithFamilyFootball, and #PackersPride dominated trending charts.

Many fans praised Policy’s bold leadership, calling it “a move only Green Bay could make.” Others debated whether the NFL should endorse or distance itself from the rival broadcast — turning what started as a halftime show into a national conversation about culture, community, and values.

 Cowboys May Have Sparked It, But Green Bay Made It Real

Earlier this month, reports surfaced that Dallas Cowboys owner Jerry Jones had contributed $8 million to help launch The All-American Halftime Show. Now, Green Bay’s participation gives the movement both credibility and heartland support — a symbolic alliance between two of the NFL’s most storied franchises.

Sports journalist Ben Garland of USA Today wrote:

“The Cowboys brought the spotlight. The Packers brought the soul.”

 Fans in Wisconsin React — With Pride and Passion

At local bars in Green Bay, fans watched the news live between highlights of Jordan Love’s latest win. Within minutes, the reaction was overwhelming.

“That’s exactly what makes Green Bay different,” said Lisa Haskins, a lifelong fan from Ashwaubenon. “We’re not the biggest market, but we’ve always had the biggest heart.”

Even Packers players chimed in. Jordan Love reposted the news with the caption,

“This city leads by example — on and off the field.”

And Micah Parsons, now wearing green and gold after his blockbuster trade from Dallas, added:

“Where I come from, we play for pride. Here, they play for purpose.”

 TitleTown Reminds the Nation: It’s Still About the People

As Super Bowl 60 approaches, fans are realizing this year’s biggest story may not come from the scoreboard — but from the soul of the game itself.

For Ed Policy and the Green Bay Packers, supporting The All-American Halftime Show isn’t a political stance — it’s a statement of identity: that even in a world divided by noise, there’s still a place where unity, belief, and community matter.

Because in TitleTown, trophies are earned — but tradition is lived.