Crossovers between basketball and football are rare, but when two sports icons come together in one deal, the entire American sports world stops to take notice.
Amid the fast-changing landscape of endorsement deals, one announcement has stunned both the NBA and NFL — not only for its value but for the cultural significance behind it.
Basketball legend Michael Jordan has officially signed a $35 million endorsement deal with Kansas City Chiefs defensive powerhouse Chris Jones, marking a groundbreaking collaboration between two sporting worlds.
“Chris embodies the spirit of a champion. I see in him the same fire I had when I played — relentless drive and an unbreakable will to win,” Jordan said in a press release.
The partnership goes beyond mere branding. Jordan and Jones are set to launch a high-performance athletic line that fuses the Jordan Brand legacy with the strength and dominance of the NFL.
Chris Jones, a three-time Super Bowl champion, is seen as a symbol of power and discipline — perfectly aligning with Jordan’s lifelong philosophy of “excellence through effort.”
Marketing experts predict this deal could pave the way for more cross-sport collaborations between iconic athletes, bringing NFL stars into greater global visibility.
Valued at $35 million, this is more than an endorsement contract — it’s a fusion of two empires, where the spirit of elite competition meets to write a new chapter in American sports.
Basketball Legend Michael Jordan has Just Announced a Groundbreaking $35 Million Endorsement Deal With Kanas City Chiefs Defensive Midfielder Chris Jones pic.twitter.com/q4iPwMMh86
— Adam Schetfar (@schetfar22173) October 10, 2025
