BREAKING: Denver Broncos Unveil Pioneering “Rainbow Section” at Empower Field at Mile High for LGBTQ+ Fans
In a historic move to champion inclusivity, the Denver Broncos have announced the creation of a dedicated “Rainbow Section” at Empower Field at Mile High, featuring seven-colored seating to celebrate and welcome LGBTQ+ fans and allies. Inspired by the progress pride flag’s vibrant spectrum—red, orange, yellow, green, blue, indigo, and violet—this initiative transforms a section of the iconic stadium into a bold symbol of unity and diversity. Unveiled on September 13, 2025, during a heartfelt event led by owner Greg Penner, the announcement has sparked widespread support and some debate, positioning the Broncos as pioneers in the NFL’s efforts to foster a welcoming environment for all fans.
A Vibrant Celebration of Pride and Community
The “Rainbow Section” will occupy sections 108-110 in the lower bowl of Empower Field at Mile High, with seats painted in the seven rainbow hues and enhanced by LED lighting capable of displaying pride-themed animations during games and events. This initiative expands the Broncos’ Pride Squad, launched in 2021 as one of the NFL’s first LGBTQ+ fan affinity groups. The section will serve as a vibrant hub for Pride Squad members, offering exclusive pre-game tailgates, rainbow-themed food and beverage options, and prominent visibility during CBS and FOX broadcasts to amplify LGBTQ+ representation in sports.
Greg Penner, CEO and part of the Walton-Penner Family Ownership Group that acquired the Broncos in 2022, spoke passionately at the unveiling, joined by players like QB Cam Ward and local LGBTQ+ advocates. “Denver is a city that embraces everyone, and Empower Field is where we come together as Broncos Country,” Penner said. “The Rainbow Section ensures our LGBTQ+ fans feel celebrated and valued.” The initiative builds on the team’s community efforts, including over $75,000 donated to Colorado-based LGBTQ+ organizations like The Center on Colfax since 2022, and the launch of pride-themed merchandise in 2023, with proceeds supporting groups like Out Boulder County.
The section will host year-round programming, including panels on queer inclusion in sports and partnerships with local schools for anti-bullying initiatives, reinforcing Empower Field’s role as a community cornerstone.
Elevating the Empower Field Experience
Empower Field at Mile High, home to the Broncos since 2001 and a three-time Super Bowl champion venue, is renowned for its fan-centric innovations, from recent Wi-Fi upgrades to its high-altitude tailgate energy. The Rainbow Section integrates seamlessly, featuring rainbow-accented railings, interactive displays highlighting LGBTQ+ athletes’ contributions, and a dedicated entrance for Pride Squad members. With the stadium’s 76,125 capacity, the section preserves general seating while creating a dynamic focal point amid the orange and navy sea.
Fans can join the Pride Squad via the Broncos’ website, unlocking benefits like priority Rainbow Section tickets, invitations to march in Denver PrideFest, and exclusive watch parties. Limited-edition pride merchandise—jerseys, hats, and scarves with the Broncos’ logo in rainbow colors—will be available at the stadium store and online, with all proceeds benefiting LGBTQ+ nonprofits. The section is set to debut during the Broncos’ rescheduled Week 2 game against the Baltimore Ravens on Monday, September 15, 2025, potentially featuring a rainbow-themed pre-game moment.
A National Wave of Reactions
The announcement has set social media alight, with #BroncosRainbowSection trending on X. Supporters are celebrating the move as a landmark for inclusivity, with one post exclaiming, “Broncos leading the NFL in pride—way to go, Denver!” Organizations like the Human Rights Campaign and Denver’s Gender Identity Center have praised the initiative, noting its potential to inspire other franchises. Critics, however, have called it “performative” or “divisive,” with one X user stating, “Keep politics out of football—focus on winning.” These reactions reflect broader tensions in sports around social initiatives, yet the Broncos’ community legacy—$1.2 billion in local economic impact since 2001—grounds their commitment.
NFL Commissioner Roger Goodell issued a statement of support: “The Broncos’ Rainbow Section is a bold step toward ensuring every fan feels at home in our stadiums.” This aligns with league efforts like the “Football is for Everyone” campaign, though the Broncos’ permanent, visible space sets a new standard.
Looking Ahead to a Prouder Empower Field
As Empower Field prepares for its final seasons before the planned 2031 move to Burnham Yard, the Rainbow Section cements the Broncos’ role as cultural leaders in Colorado. Fresh off a 24-17 Week 1 upset over the Titans, the team is poised for a strong 2025, and this initiative reinforces their mission to unite Broncos Country. Fans can join the Pride Squad today at denverbroncos.com to secure Rainbow Section seats. As the Broncos charge into Week 2, the Rainbow Section stands as a testament to their motto: “Together as One,” inviting all fans to celebrate football and identity in vibrant color.
