The sports and business communities are mourning the devastating loss of Doug Lebda, a minority owner of the Green Bay Packers and the founder and CEO of LendingTree, who tragically passed away following an ATV accident over the weekend.

According to early reports from local authorities, the incident occurred on Saturday evening near his North Carolina property. Details remain limited, but it is believed the accident happened during a recreational outing with close friends. Emergency responders arrived promptly, yet despite immediate efforts, Lebda succumbed to his injuries at the scene. He was 58 years old.

The heartbreaking news has sent shockwaves through both the NFL world and the financial technology industry, where Lebda was regarded as a visionary leader and an inspiring example of entrepreneurial success.

A Visionary in Business and a Passionate Sportsman

Doug Lebda founded LendingTree in 1996, pioneering the concept of an online loan marketplace that revolutionized how Americans accessed mortgages and financial services. Under his leadership, LendingTree grew into one of the most trusted and recognizable names in fintech, helping millions of families secure better financial futures.

But beyond his business achievements, Lebda was known for his deep love of sports — especially football. His investment as a minority owner of the Green Bay Packers, one of the most storied franchises in the NFL, reflected not only his passion for the game but also his admiration for the Packers’ unique, community-owned structure.

In past interviews, Lebda often described the Packers organization as “a symbol of unity, heart, and tradition in American sports,” and he cherished the opportunity to contribute to its enduring legacy.

Tributes Pour In from the NFL and Business Leaders

As news of his passing spread, tributes began pouring in from across the country.

Green Bay Packers President and CEO Mark Murphy released an emotional statement Sunday morning:

“Doug was more than just a valued partner of the Packers — he was a kind, visionary, and passionate supporter of everything that makes this organization special. Our hearts go out to his family and loved ones during this incredibly difficult time.”

LendingTree also issued an official statement:

“Today, we mourn the loss of our founder, leader, and dear friend, Doug Lebda. His entrepreneurial spirit, compassion, and drive have inspired generations. Doug’s legacy will forever remain at the core of LendingTree’s mission — to help people achieve financial freedom.”

On social media, fellow business leaders described Lebda as a “trailblazer who never lost his humanity.” Prominent figures such as Elon Musk, Mark Cuban, and NFL Commissioner Roger Goodell expressed condolences, calling him a “true innovator” and “a man who left an indelible mark on both business and sports.”

Remembering a Life of Impact and Integrity

Those who knew Doug Lebda personally describe him as someone with boundless energy, generosity, and humility. Despite his success, he remained deeply connected to his roots, frequently giving back through philanthropic efforts and entrepreneurship mentorship programs across the U.S.

He was also a strong advocate for work-life balance and mental wellness, encouraging his teams to prioritize health and happiness over profit alone — a philosophy that resonated deeply with colleagues and friends.

In a 2021 interview, Lebda reflected on his career and values:

“Life isn’t about titles or money. It’s about creating something meaningful and helping others along the way. If you can do that, you’ve succeeded.”

The Packers Family and Fans Unite in Mourning

At Lambeau Field, fans and team members alike are honoring Lebda’s memory. The Packers organization announced that flags will be flown at half-staff throughout the week, and a moment of silence will be held before next Sunday’s game.

Fans on X (formerly Twitter) and Reddit shared heartfelt tributes, with messages such as:

“Rest easy, Doug. A true Packer in heart and spirit.”
“He believed in what makes Green Bay special — community, tradition, and resilience.”

A Legacy That Transcends Industries

Doug Lebda’s passing leaves an immeasurable void in both the business and sports worlds. His vision redefined online lending, while his quiet but genuine enthusiasm for football helped strengthen one of the most respected organizations in American sports.

His journey — from a young entrepreneur with an idea in the 1990s to a nationally recognized leader and beloved figure in the Packers community — serves as a reminder that impact is measured not only by success, but by the lives touched along the way.

As the Packers family and LendingTree community grieve, one sentiment echoes through every tribute:

Doug Lebda’s legacy will live on — in innovation, in kindness, and in the enduring spirit of teamwork he championed every day.

Rest in peace, Doug Lebda.
A businessman, a dreamer, a Packer forever.